Logo Design & Brand Concept for 120overRED, the companies first client. The original logo concept, symbolic in nature, represents the pressure of succeeding in a competitive market.

The name “120overRED” is a spin on the human blood pressure reading of 120/80, with the number 80 being “normal” and any number higher than that, indicative of intense pressure or as we call it “RED”. And thus, 120overRED was born as a design shop to assist businesses in alleviating the pressures of marketing and designing for their brand.